Taking it from the streets

Freitag Mancipation bags: Willy, Fritz, and HorstFreitag is German for Friday, which makes this as good a day as any to discuss Willy, Fritz, and Horst — three man purses from Freitag, that Swiss company that makes bags mostly from used truck tarps. Yes, they’re “European,” but what greater street cred could anyone hope for than . . . from the freeway?

For some strange reason, semi-truck trailers in the E.U. get wrapped with giant tarps, which do double duty as moving billboards. This means that the Freitag brothers have a plentiful supply of cheap, road-tested materials to use in their rather expensive bags, and that each bag has different colors and markings.

With its Mancipation line, the Freitag marketing machine goes all out — referencing Hefner, for example, a bit too often. The bags are

for gentlemen only. Why? Because we just know you ladies would be all over them, and then men wouldn’t have the courage to get one. Yes, we are sensitive that way.

Worse still is their “Mancipation Proclamation”:

. . . We stand up for the right of man to aesthetic recognition. We do this with bags made to relieve back pockets from bulk and promote our gender’s most important point of attraction. . . .

The bag as a historical accessory to the hunter and a sign of male mobility shall be reclaimed from the female domain. The free-swinging men’s bag is our symbol of modern mancipation and a sign of hope for all oppressed men in today’s society. . . .

Freitag Mancipation
Eat your heart out, Kenneth Cole. But you don’t have to buy the misappropriated or pseudo-political language to appreciate the Mancipation semi-clutches, whose insides are crafted from recycled automobile airbag liners. Yes, that’s right. Once an airbag is deployed, there’s no stuffing it back into that steering wheel. Which means each one of these has a car accident to its credit, too.

Did we mention the seatbelts?

Freitag Mancipation: Willy, Fritz, and Horst [Freitag]

2 Responses to “Taking it from the streets”

  1. Specialized bags for record holders - The Satchel Pages: Home of the Man Purse Says:

    [...] Like their countrymen the Freitag brothers, the Airbag Craftworks folks have taken to constructing their bags out of various recycled materials. You get to see the exact bag you purchase (as well as some that have already sold). We spotted bags made from “reused nylon boat” and “reused cotton air mattress.” [...]

  2. A messenger bag in a backpack - The Satchel Pages: Home of the Man Purse Says:

    [...] The shell is made of Cordura nylon, and the liner is an eighteen-ounce truck tarp liner. We’ve heard of that material in bags before: After you’ve used one of these for a while, you might be able to turn it inside out and sell it as a Freitag. [...]

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